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Retail Branding und Integriertes Handelsmarketing by Dirk Morschett (Paperback, 2002)

About this product

About this product

Product Information

Dirk Morschett entwickelt ein umfassendes Wirkungsmodell, das Einflussfaktoren auf den Markenwert eines Handelsunternehmens sowie den Einfluss der Marke auf das Kaufverhalten der Konsumenten analysiert.

Product Identifiers

Publisher
Deutscher Universitats-Verlag
ISBN-13
9783824475766
eBay Product ID (ePID)
117465682

Product Key Features

Author
Dirk Morschett
Publication Name
Retail Branding Und Integriertes Handelsmarketing
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2002
Type
Textbook
Number of Pages
579 Pages

Dimensions

Item Weight
728g

Additional Product Features

Title_Author
Dirk Morschett
Country/Region of Manufacture
Germany

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