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Retailing Management by Barton A. Weitz, Michael Levy (Hardcover, 2011)

About this product

About this product

Product Information

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors' objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, 'good read' for students. The eighth edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780073530024
eBay Product ID (ePID)
104102777

Product Key Features

Author
Barton A. Weitz, Michael Levy
Publication Name
Retailing Management
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2011
Type
Textbook
Number of Pages
704 Pages

Dimensions

Item Height
281mm
Item Width
218mm
Item Weight
1637g

Additional Product Features

Title_Author
Barton A. Weitz, Michael Levy
Country/Region of Manufacture
United States

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