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Scientific Advertising by Claude C Hopkins (Hardcover, 2010)

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Author: Claude C Hopkins. Title: Scientific Advertising. Format: Hardback. Item Weight: 268g. Item Width: 10mm. Item Length: 140mm. Item Height: 216mm. Language: English.

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In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: - how advertising laws are established - the importance of just salesmanship - why businesses must offer service - mail order advertising: what it teaches - what makes headlines effective - understanding customer psychology - how to use art in advertising - how to use samples - the best way to test campaigns - the impact of negative advertising - and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Product Identifiers

Publisher
Cosimo Classics
ISBN-13
9781616403935
eBay Product ID (ePID)
106429263

Product Key Features

Author
Claude C Hopkins
Publication Name
Scientific Advertising
Format
Hardcover
Language
English
Subject
Advertising
Publication Year
2010
Type
Textbook
Number of Pages
92 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
268g

Additional Product Features

Title_Author
Claude C Hopkins

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Picture 1 of 1

Scientific Advertising by Claude C Hopkins (Hardcover, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

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Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

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