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Selling on the Net by Gordon Lewis Herschell, Herschell Gordon Lewis, Robert Lewis (Hardcover, 1996)

About this product

About this product

Product Information

This hard-boiled, how to marketing manual provides you with all the secrets you need in order to make great presentations and write engaging copy for the Internet. You'll become familiar with Five Second Rules for capturing attention on this medium, plus you'll get insider tips for using Netiquette to create more powerful communication. Practical, no-nonsense analysis of more than 100 Websites give you immediate guidelines for creating potent Web marketing presentations that: -- Tie profits to the sites message -- Generate hot-buttons, hot links, and hot banners to seize the surfer's attention and convert that surfer to a buyer -- Tailor your offer to the medium instead of reproducing text and illustrations from other non-parallel media -- Make ordering easy and comfortable

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780844232331
eBay Product ID (ePID)
96297884

Product Key Features

Author
Gordon Lewis Herschell, Herschell Gordon Lewis, Robert Lewis
Publication Name
Selling ON the Net
Format
Hardcover
Language
English
Subject
Computer Science, Marketing, Business
Publication Year
1996
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
243mm
Item Width
190mm
Item Weight
800g

Additional Product Features

Title_Author
Herschell Gordon Lewis, Robert Lewis, Gordon Lewis Herschell
Country/Region of Manufacture
United States

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