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Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding by John A. Morello (Hardcover, 2001)

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This book is a scholarly examination of one of America's pioneer advertisers who could sell anything, anywhere, to anyone. Morello's thoroughly researched, analytical, and objective conclusions, enhanced by an artistic style, convince the reader that Albert D. Lasker was a far more important businessman and political consultant tna previously recognized. This is a must read for anyone interested in advertising, business, political campaigning, or twentieth century American history. Every college library should have a copy. Dr. Henry E. Everman, Eastern Kentucky University. Morello's MS is engaging, entertaining, and well written. Lasker and Harding have rarely been studied together before, and Morello does an excellent job of reconstrucing how Lasker's expertise in advertising and public relations shaped the 1920 presidential campaign. Given the current state of American politics-and, in particular, the pivotal role of television advertising in the presidential election campaigns-Morello's study traces the origins of one of the more consequential political developments of our day. Morello's study is wide-ranging, consistently informative, and fun to read. Richard R. John, Department of History, University of Illinois at Chicago Shows the role Albert Lasker, well-known for promoting Lucky Strikes, Van Camp's Pork & Beans, and Sunkist Oranges, played in the election of Warren G. Harding, forever changing the way political candidates are publicized. Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Repubicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Laske played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are public zed.

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9780275970307
eBay Product ID (ePID)
94919990

Product Key Features

Author
John A. Morello
Publication Name
Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding
Format
Hardcover
Language
English
Subject
Politics, Advertising
Publication Year
2001
Type
Textbook
Number of Pages
128 Pages

Additional Product Features

Title_Author
John A. Morello
Country/Region of Manufacture
United States

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Selling the President, 1920: Albert D. Lasker, Advertising, and the Election of Warren G. Harding by John A. Morello (Hardcover, 2001)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

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