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Selling the Yellow Jersey: The Tour de France in the Global Era by Eric Reed (Hardcover, 2015)

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You are buying ONE brand new BOOK Selling the Yellow Jersey - The Tour de France in the Global Era. Author: Eric Reed. Year first published: 2015. Approximate dimensions: 236.2mm x 159.5mm x 23mm.

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Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome's victory in the Tour and the ousting of Pat McQuaid as director of the Union Cycliste Internationale. Even without Armstrong, the Tour will roll on- its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut. In Selling the Yellow Jersey, Eric Reed examines the Tour's development in France as well as the event's global athletic, cultural, and commercial influences. The race is the crown jewel of French cycling, and at first the newspapers that owned the Tour were loath to open up their monopoly on coverage to state-owned television. However, the opportunity for huge payoffs prevailed, and France tapped into global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure, while providing proof that globalization was not merely a form of Americanization, imposed on a victimized world. Selling the Yellow Jersey explores the behind-the-scenes growth of the Tour, while simultaneously chronicling France's role as a dynamic force in the global arena.

Product Identifiers

Publisher
The University of Chicago Press
ISBN-13
9780226206530
eBay Product ID (ePID)
208785345

Product Key Features

Book Title
Selling the Yellow Jersey: the Tour De France in the Global Era
Author
Eric Reed
Format
Hardcover
Language
English
Publication Year
2015
Genre
Sports
Number of Pages
280 Pages

Dimensions

Item Height
236mm
Item Width
160mm
Item Weight
530g

Additional Product Features

Title_Author
Eric Reed
Country/Region of Manufacture
United States

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Picture 1 of 1

Selling the Yellow Jersey: The Tour de France in the Global Era by Eric Reed (Hardcover, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

Become What You Are: Expanded Edition by Alan W. Watts (Paperback, 2003)

House of Leaves by Mark Z. Danielewski (Paperback, 2000)

First Day by Andrew Daddo (Paperback, 2014)

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