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Simple Heuristics in a Social World by ABC Research Group, Ralph Hertwig, Ulrich Hoffrage (Hardcover, 2012)

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Product Information

Simple Heuristics in a Social World invites readers to discover the simple heuristics that people use to navigate the complexities and surprises of environments populated with others. The social world is a terrain where humans and other animals compete with conspecifics for myriad resources, including food, mates, and status, and where rivals grant the decision maker little time for deep thought, protracted information search, or complex calculations. Yet, the social world also encompasses domains where social animals such as humans can learn from one another and can forge alliances with one another to boost their chances of success.According to the book's thesis, the undeniable complexity of the social world does not dictate cognitive complexity as many scholars of rationality argue. Rather, it entails circumstances that render optimization impossible or computationally arduous: intractability, the existence of incommensurable considerations, and competing goals. With optimization beyond reach, less can be more. That is, heuristics--simple strategies for making decisions when time is pressing and careful deliberation an unaffordable luxury--become indispensible mental tools. As accurate as or even more accurate than complex methods when used in the appropriate social environments, these heuristics are good descriptive models of how people make many decisions and inferences, but their impressive performance also poses a normative challenge for optimization models. In short, the Homo socialis may prove to be a Homo heuristicus whose intelligence reflects ecological rather than logical rationality.

Product Identifiers

Publisher
Oxford University Press Inc
ISBN-13
9780195388435
eBay Product ID (ePID)
117529162

Product Key Features

Subject Area
Developmental Psychology
Author
ABC Research Group, Ralph Hertwig, Ulrich Hoffrage
Publication Name
Simple Heuristics in a Social World
Format
Hardcover
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
672 Pages

Dimensions

Item Height
242mm
Item Width
162mm
Item Weight
1080g

Additional Product Features

Series Title
Evolution and Cognition Series
Country/Region of Manufacture
United States
Editor
Ralph Hertwig, Ulrich Hoffrage, ABC Research Group

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Simple Heuristics in a Social World by ABC Research Group, Ralph Hertwig, Ulrich Hoffrage (Hardcover, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

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