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The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online by Jonah Lehrer, Shlomo Benartzi (Paperback, 2015)

About this product

Product Information

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9780349410395
eBay Product ID (ePID)
216935393

Product Key Features

Author
Jonah Lehrer, Shlomo Benartzi
Publication Name
The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
235mm
Item Width
154mm
Item Weight
342g

Additional Product Features

Title_Author
Shlomo Benartzi, Jonah Lehrer
Country/Region of Manufacture
United Kingdom

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The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online by Jonah Lehrer, Shlomo Benartzi (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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