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Social Marketing Research for Global Public Health: Methods and Technologies by W. Douglas Evans (Paperback, 2016)

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.

Author
w. Douglas Evans
Publication Name
Social Marketing Research for Global Public Health: Methods and Technologies
Format
Paperback
Language
English
Subject
Medicine, Marketing
Publication Year
2016
Type
Textbook
Number of Pages
312 Pages

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