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Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry by P. Nicole King (Paperback, 2017)

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In 1949, Alan Schafer opened South of the Border, a beer stand located on bucolic farmland in Dillon County, South Carolina, near the border separating North and South Carolina. Even at its beginning, the stand catered to those interested in Mexican-themed kitsch-sombreros, toy pinatas, vividly colored panchos, salsas. Within five years, the beer stand had grown into a restaurant, then a series of restaurants, and then a theme park, complete with gas stations, motels, a miniature golf course, and an adult-video shop. Flashy billboards-featuring South of the Border's stereotypical bandit Pedro-advertised the locale from 175 miles away. An hour south of Schafer's site lies the Grand Strand region-sixty miles of South Carolina beaches and various forms of recreation. Within this region, Atlantic Beach exists. From the 1940s onward, Atlantic Beach has been a primary tourist destination for middle-class African Americans, as it was one of the few recreational beaches open to them in the region. Since the 1990s, the beach has been home to the Atlantic Beach Bikefest, a motorcycle festival event that draws upward of 10,000 African Americans and other tourists annually. Sombreros and Motorcycles in a Newer South studies both locales, separately and together, to illustrate how they serve as lens for viewing the historical, social, and aesthetic aspects embedded in a place's culture over time. In doing so, author Nicole King engages with concepts of the Newer South, the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina's tourism industry through these locales, King analyzes the collision of southern identity and place with national, corporatized culture from the 1940s onward. Sombreros and Motorcycles in a Newer South locates campy but historic tourist sites that serve as important texts for better understanding how culture moves and more inclusive notions of what it means to be southern today.

Product Identifiers

Publisher
University Press of Mississippi
ISBN-13
9781496813220
eBay Product ID (ePID)
237879407

Product Key Features

Author
P. Nicole King
Publication Name
Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry
Format
Paperback
Language
English
Subject
Anthropology
Publication Year
2017
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
P. Nicole King
Topic
Travel Guide
Country/Region of Manufacture
United States

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Sombreros and Motorcycles in a Newer South: The Politics of Aesthetics in South Carolina's Tourism Industry by P. Nicole King (Paperback, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Save on Adult Learning & University

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Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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