Author Biography
William (Bill) Heath is a Lecturer in the Department of Marketing and International Business at The Zicklin School of Business, Baruch College, CUNY. Bill has over 30 years of extensive experience in marketing, advertising, branding and consulting, having held senior positions in three worldwide advertising and communications networks as well as being an independent consultant to many major domestic and global firms. He has traveled extensively in Europe for both business and pleasure and thoroughly enjoys his Asian assignments. He lives in New York City with his wife. Bill received a BBA from Temple University in his hometown of Philadelphia, Pennsylvania and has an MBA with highest honors from New York University.
