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Sponsorship: For a Return on Investment by Guy Masterman (Hardcover, 2007)

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Published On: 2007-07-16 SKU: 9053-9780750686402. All used books sold by Book Fountain All new books sold by Book Fountain.

About this product

Product Information

Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: * For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. * For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750686402
eBay Product ID (ePID)
96497574

Product Key Features

Book Title
Sponsorship: Fora Return on Investment
Author
Guy Masterman
Format
Hardcover
Language
English
Topic
Management, Business
Publication Year
2007
Type
Textbook
Genre
Sports
Number of Pages
280 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
544g

Additional Product Features

Title_Author
Guy Masterman
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

Sponsorship: For a Return on Investment by Guy Masterman (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)

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Scott The Barefoot Investor by Scott Pape

Camps 12 Australia by Heatley Gilmore, Michelle Gilmore (2022,Wide Book Spiral)

Air Fryer Cookbook by Robert Jones (Paperback, 2019, Independently Published)

Ikigai: The Japanese secret to a long and happy life by Francesc Miralles, Hector Garcia (Hardcover, 2017)

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