Hermann Vaske, advertising wizard, winner of the prestigious Grimme award and member of the Art Directors Club, kws all there is to kw about the power and deception of advertising. Witty and competent he manages to extract interesting hometruths, amusing slip-ups and downright bizarre facts from the great and controversial giants of the industry. Informative throughout, Standing on the Shoulders of Giants assembles some of the best exchanges, statements and sometimes distinctly surreal conversations with, amongst others, Oliviero Toscani (Benneton), Phillipe Starck, Tony Scott, Wim Wenders and Damien Hirst.