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Stickier Marketing: How to Win Customers in a Digital Age by Grant Leboff (Paperback, 2014)

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By Grant Leboff ISBN: 9780749471088. Stickier Marketing. :Stickier Marketing.

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Product Information

In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749471088
eBay Product ID (ePID)
183736929

Product Key Features

Author
Grant Leboff
Publication Name
Stickier Marketing: How to Win Customers in a Digital Age
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2014
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
382g

Additional Product Features

Title_Author
Grant Leboff
Country/Region of Manufacture
United Kingdom

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item 1 NEW Stickier Marketing By Grant Leboff Paperback Free Shipping
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item 2 Grant Leboff Stickier Marketing (Paperback) (US IMPORT)
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Picture 1 of 1

Stickier Marketing: How to Win Customers in a Digital Age by Grant Leboff (Paperback, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 NEW Stickier Marketing By Grant Leboff Paperback Free Shipping

item 2 Grant Leboff Stickier Marketing (Paperback) (US IMPORT)

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Silent Spring by Rachel Carson (Paperback, 2000)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

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