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TV Commercials: How to Make Them: or, How Big is the Boat? by Ivan Cury (Paperback, 2004)

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Product Description : TV Commercials: How to Make Them: or, How Big is the Boat? Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.