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Television and Political Advertising: Volume Ii: Signs, Codes, and Images by Frank Biocca (Hardcover, 1991)

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Product Information

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805806625
eBay Product ID (ePID)
96210650

Product Key Features

Author
Frank Biocca
Publication Name
TV Shows and Political Advertising: Volume II: Signs, Codes, and Images
Format
Hardcover
Language
English
Subject
Government
Publication Year
1991
Type
Textbook
Number of Pages
280 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
612g

Additional Product Features

Series Title
Routledge Communication Series
Country/Region of Manufacture
United States
Editor
Frank Biocca

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Television and Political Advertising: Volume Ii: Signs, Codes, and Images by Frank Biocca (Hardcover, 1991)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

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A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

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