The item you selected is unavailable, but we found something similar.

Picture 1 of 1

Stock photo

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by Duane Knapp (Hardcover, 2008)

Be the first towrite a review.

Book Hub Australia (170096)
99.6% positive Feedback

Price:

AU $69.45

+ AU $9.98 postage

Estimated delivery Fri, 31 May - Fri, 7 Jun

Returns:

30-day returns. Buyer pays for return postage.

Condition:

Brand new

Author: By Knapp, Duane. Product Code: 9780071494410. Format: Hardback,264 Pages. We will be happy to hear from you and will help you sort out any issues.

About this product

Product Information

Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise (R), his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a one-of-a-kind brand that customers, employees, and shareholders will trust and support for years to come. A brand's promise is the new currency for success, says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, Annika's strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. Great stars may be born, but it's the celebrities that embrace the principles of BrandScience that enjoy long term brand success. The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071494410
eBay Product ID (ePID)
95492405

Product Key Features

Author
Duane Knapp
Publication Name
The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2008
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
236mm
Item Width
160mm
Item Weight
558g

Additional Product Features

Title_Author
Duane Knapp
Country/Region of Manufacture
United States

All listings for this product

item 1 The Brand Promise How Ketel One Costco Make-A-Wish Tourism Va by Knapp Duane
AU $69.45
+AU $9.98 postage
item 2 Duane Knapp The Brand Promise: How Ketel One, Costco, Mak (Hardback) (US IMPORT)
AU $95.33
Free postage
item 3 Duane Knapp The Brand Promise: How Ketel One, Costco, Make-A-Wish, To (Hardback)
AU $98.59
Free postage

Best Selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)
No ratings or reviews yet.
AU $84.19 New
---- Used
Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)
No ratings or reviews yet.
AU $100.97 New
---- Used
Time Management by Peter Quarry (Paperback, 1986)
No ratings or reviews yet.
AU $16.99 New
---- Used
The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)
5.0 out of 5 stars based on 1 product rating
AU $30.02 New
---- Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard
AU $31.98
Trending at AU $35.57
Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A
AU $19.95
Trending at AU $20.66
Netter Atlas of Human Anatomy: Classic Regional Approach
AU $113.94
Trending at AU $122.14
The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your
AU $49.95
Trending at AU $57.84
Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E
AU $95.34
Trending at AU $104.01
Classical Mechanics: The Theoretical Minimum by George Hrabovsky
AU $27.46
Trending at AU $31.59

Shop by category

Picture 1 of 1

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success by Duane Knapp (Hardcover, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Brand Promise How Ketel One Costco Make-A-Wish Tourism Va by Knapp Duane

item 2 Duane Knapp The Brand Promise: How Ketel One, Costco, Mak (Hardback) (US IMPORT)

item 3 Duane Knapp The Brand Promise: How Ketel One, Costco, Make-A-Wish, To (Hardback)

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

Classical Mechanics: The Theoretical Minimum by George Hrabovsky

You may also like

Non-Fiction Success Hardcover Books

Max Brand Fiction Fiction & Books

Tourism School Textbooks & Study Guides

Tourism Paperback School Textbooks & Study Guides

Tourism School Textbooks & Study Guides in English

Non-Fiction Success Fiction & Non-Fiction Books