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The Business Idea: The Early Stages of Entrepreneurship by Soren Hougaard (Paperback, 2010)

About this product

About this product

Product Information

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783642061516
eBay Product ID (ePID)
106689850

Product Key Features

Author
Soren Hougaard
Publication Name
The Business Idea: the Early Stages of Entrepreneurship
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
226 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
361g

Additional Product Features

Title_Author
Soren Hougaard
Country/Region of Manufacture
Germany

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