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The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites by Maslen Andy (Paperback, 2010)

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Author: Maslen Andy. Title: The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites. Country/Region of Manufacture: GB. Genre: Language & Reference. Format: Paperback.

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Product Information

Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

Product Identifiers

Publisher
Marshall Cavendish
ISBN-13
9780462099743
eBay Product ID (ePID)
95499144

Product Key Features

Author
Maslen Andy
Publication Name
The Copywriting Sourcebook: How to Write Better Copy, Faster-For Everything from ADS to Websites
Format
Paperback
Language
English
Subject
Advertising
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
209mm
Item Width
168mm
Item Weight
312g

Additional Product Features

Title_Author
Maslen Andy
Country/Region of Manufacture
United Kingdom

All listings for this product

item 1 The Copywriting Sourcebook: How to Writ..., Andy Maslen
AU $19.82
Free postage
item 2 The Copywriting Sourcebook: How to Writ..., Andy Maslen
AU $19.82
Free postage
item 3 Maslen Andy The Copywriting Sourcebook: How to Write Better Copy, Fa (Paperback)
AU $41.10
Free postage

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Picture 1 of 1

The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites by Maslen Andy (Paperback, 2010)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 The Copywriting Sourcebook: How to Writ..., Andy Maslen

item 2 The Copywriting Sourcebook: How to Writ..., Andy Maslen

item 3 Maslen Andy The Copywriting Sourcebook: How to Write Better Copy, Fa (Paperback)

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Time Management by Peter Quarry (Paperback, 1986)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

Tuning the A-Series Engine: the Definitive Manual on tuning for Performance or E

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