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The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room by Chuck Underwood (Paperback / softback, 2007)

About this product

About this product

Product Information

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

Product Identifiers

Publisher
Generational Imperative, Inc.
ISBN-10
0979574501
ISBN-13
9780979574504
eBay Product ID (ePID)
184633515

Product Key Features

Author
Chuck Underwood
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Management & Business: General
Type
Textbook

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
21/08/2007
Country of Publication
United States

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