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The Informed Student Guide to Marketing by Philip Kitchen, Tony Proctor (Paperback, 2001)

About this product

About this product

Product Information

The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies. The Informed Student to Marketing provides an ideal 'first base' for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.

Product Identifiers

Publisher
Cengage Learning Emea
ISBN-13
9781861525468
eBay Product ID (ePID)
94785330

Product Key Features

Author
Philip Kitchen, Tony Proctor
Publication Name
The Informed Student Guide to Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2001
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
231mm
Item Width
154mm
Item Weight
499g

Additional Product Features

Title_Author
Tony Proctor, Philip Kitchen
Country/Region of Manufacture
United Kingdom

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