Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9781137534286
eBay Product ID (ePID)
223673780
Product Key Features
Subject Area
Social Work, Organizational Sociology
Author
Ryan Hamilton, Colin Shaw
Publication Name
The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level