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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making by David W. Stewart, Michael M. Saren (Paperback, 2014)

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AU $113.75
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Estimated delivery Thu, 23 May - Wed, 29 May
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Brand new
Presented in the mind map format it provides marketing concepts and enhances marketing thinking in a more convenient and reader-oriented format. Professor Paul Baines, Cranfield University, UK An original, fascinating, and much-needed book by two of the more iconoclastic thinkers in marketing.