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The Meaning of Commercial Television: The Texas-Stanford Seminar, 1966 by Stanley T. Donner (Paperback, 1967)

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Commercial television deserves praise for its many achievements, but since its earliest days, almost everyone has agreed that it is also open to many criticisms. The Texas-Stanford Seminars, made possible by a grant from TV Guide magazine, were intended to help bring about the general improvement of television, and to provide a place and a climate for significant discussion. The vigorous and enthusiastic participation in the seminars by executives from the three major networks, from a number of group stations and independent producers, and from advertising agencies and some of the larger advertisers demonstrated the desire of the industry itself to recognize its own faults and to understand the complaints of its critics. The Meaning of Commercial Television collects the speeches presented at the second of these seminars, in April 1966. Contributors include Harry S. Ashmore, George Schaefer, August Priemer, Leonard S. Matthews, Thomas Moore, David M. Potter, Paul Goodman, Marshall McLuhan, and John R. Silber. Also in the book are summaries of the discussions which followed each of the speeches, and an examination of the overall impact of the meeting and the conclusions which might be drawn from it. Some of the topics discussed are numbers rating method of evaluating television programs; the position in the television industry of the independent producer, of the advertiser, and of the television network, and television itself with respect to its history, social perspective, and other aspects of American life to which it is related.

Product Identifiers

Publisher
University of Texas Press
ISBN-13
9780292731813
eBay Product ID (ePID)
104364447

Product Key Features

Book Title
The Meaning of Commercial Television: the Texas-Stanford Seminar, 1966
Author
Stanley T. Donner
Format
Paperback
Language
English
Publication Year
1967
Number of Pages
174 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
244g

Additional Product Features

Country/Region of Manufacture
United States
Editor
Stanley T. Donner

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The Meaning of Commercial Television: The Texas-Stanford Seminar, 1966 by Stanley T. Donner (Paperback, 1967)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)

Behind Dark Eyes: The True Story of Jon English by Jeff Apter (Paperback, 2021)

First Day by Andrew Daddo (Paperback, 2014)

Conversations with Phantoms: Exclusive Interviews About the 1978 TV Movie, Kiss Meets the Phantom of the Park by Ron Albanese (Paperback, 2020)

Save on Books

Frank Herbert'S Dune Saga 3-Book Boxed Set: Dune, Dune Messiah, and Children of

A Gentleman in Moscow: The worldwide bestseller by Amor Towles (Paperback, 2017)

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