Traditional media are under assault from digital technologies. Online advertising is eroding the financial basis of newspapers and television, demarcations between different forms of media are fading, and audiences are fragmenting. We can podcast our favourite radio show, data accompanies television programs, and we catch up with newspaper stories on our laptops. Yet mainstream media remain enormously powerful. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and revised to take account of recent developments, this third edition outlines the key media industries and explains how communications technologies are impacting on them. It provides a thorough overview of the main approaches taken in studying the media, and includes new chapters on social media, gaming, telecommunications, sport and cultural diversity. With contributions from some of Australia's best researchers and teachers in the field, The Media and Communications in Australia is the most comprehensive and reliable introduction to media and communications available. It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
Product Identifiers
Publisher
Taylor & Francis
ISBN-13
9781742370644
eBay Product ID (ePID)
95484011
Product Key Features
Author
Graeme Turner, Stuart Cunningham
Publication Name
The Media and Communications in Australia
Format
Paperback
Language
English
Subject
Business
Publication Year
2009
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
230mm
Item Width
176mm
Item Weight
810g
Additional Product Features
Title_Author
Stuart Cunningham, Graeme Turner
Country/Region of Manufacture
Australia
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