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Open Innovation Marketplace, The: Creating Value in the Challenge Driven Enterprise by Alpheus Bingham, Dwayne Spradlin (Hardcover, 2011)

Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today's challenge is to collaboratively transformthat knowledge into higher-value innovation. The Open Innovation Marketplace introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. crowdsourcing ). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of Not Invented Here syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation-and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.

Author
Alpheus Bingham, Dwayne Spradlin
Publication Name
Open Innovation Marketplace, The: Creating Value in the Challenge Driven Enterprise
Format
Hardcover
Language
English
Subject
Management & Business: General, Business
Publication Year
2011
Type
Textbook
Number of Pages
272 Pages

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