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The Political Economy of Consumer Behavior: Contesting Consumption by Bruce Pietrykowski (Hardcover, 2009)

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Consumption forms a major part of people's lives. As such, geographers, historians of technology and sociologists have devoted much attention to trying to figure out what makes consumption meaningful. By contrast, economists have been content to hold onto theories of consumption that depend on a self-interested representative agent making utility maximizing decisions. Pietrykowski develops this alternative account through the recovery of past attempts to forge a different analytical approach to the study of consumption. In particular, theories of consumption espoused by home economists, psychological economists and Regulation school theorists are critically reviewed. These research projects, marginalized by the mainstream, are the precursors of contemporary scholarship in feminist, behavioural and radical political economics. Reclaiming this work greatly enlarges the scope for contemporary research in consumer behavior. Pietrykowski then provides a richly textured set of case studies of green automobility, slow food and alternative/local currency in order to explore the diversity of user cultures and to highlight resistant forms of consumer practice. By carefully interweaving historical and interdisciplinary research Pietrykowski creates a lively and incisive critique of mainstream economics This monograph will be of interest to academic economists, sociologists, historians and graduate students. In addition, the economics of consumption would also be of interest to readers in management, marketing and schools of business administration.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415773126
eBay Product ID (ePID)
95813338

Product Key Features

Subject Area
Consumerism
Author
Bruce Pietrykowski
Publication Name
The Political Economy of Consumer Behavior: Contesting Consumption
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2009
Type
Textbook
Number of Pages
198 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
454g

Additional Product Features

Title_Author
Bruce Pietrykowski
Series Title
Routledge Advances in Social Economics
Country/Region of Manufacture
United Kingdom

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The Political Economy of Consumer Behavior: Contesting Consumption by Bruce Pietrykowski (Hardcover, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

NEW The Demon-Haunted World By Carl Sagan Paperback Free Shipping

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