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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively by Helio Garcia (Hardcover, 2012)

About this product

About this product

Product Information

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication -- and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia demonstrates how to orient on audiences, recognizing their centers of gravity and most critical concerns. Readers learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a habitually strategic communicator. Throughout, he profiles U.S. and global leaders who embody these principles and techniques.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780132888844
eBay Product ID (ePID)
113936190

Product Key Features

Author
Helio Garcia
Publication Name
Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2012
Type
Textbook
Number of Pages
336 Pages

Dimensions

Item Height
236mm
Item Width
159mm
Item Weight
600g

Additional Product Features

Title_Author
Helio Garcia
Country/Region of Manufacture
United States

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