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The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy by Roger L. Brooks, Entrepreneur Press (Hardcover, 2010)

About this product

About this product

Product Information

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman'

Product Identifiers

Publisher
Entrepreneur Press
ISBN-13
9781599183930
eBay Product ID (ePID)
96912328

Product Key Features

Author
Roger L. Brooks, Entrepreneur Press
Publication Name
The Power of Loyalty: 10 Essential Steps to Build a Successful Customer Loyalty Strategy
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
224 Pages

Dimensions

Item Height
198mm
Item Width
137mm
Item Weight
322g

Additional Product Features

Title_Author
Entrepreneur Press, Roger L. Brooks
Country/Region of Manufacture
United States

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