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The Power of Why: Breaking Out in a Competitive Marketplace by C Richard Weylman (CD-Audio, 2014)

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Product Information

Does your competitor always get the sale, even though your products and service are just as good if t better? Why are some companies once-trusted brands w deemed worthless? Do you have to continually sell to your existing customers as though they are brand-new ones? After many years of diligent research and work with a wide range of clients, consultant and speaker C. Richard Weylman has found the answer to these questions. The truth is, customers don t care if a business is different or that its products are unusual. Trumpeting achievements like We were voted #1 again, Rated best service three years running, or We re experienced! doesn t engage buyers emotionally. That s seller-centric thinking in a buyer-centric world. When customers are deciding where to buy, they have one thing in mind: Why should I do business with this company? Will it solve my problem today? Buyers want to do business with companies that are willing to make a customer-centric promise of expected outcome: up-front and unconditional. This isn t just a slogan; it has to be in the company s DNA, consistently delivered through all parts of the organization. Think Michelin, whose promise A better way forward centers on the consumer, a shift that helped it pull ahead of rival Goodyear, which continues to trumpet its products popularity. The Power of Why shows listeners how to elevate their business performance regardless of their situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions, The Power of Why is the new manual for business survival and growth.

Product Identifiers

Publisher
Brilliance Audio
ISBN-10
1491514299
ISBN-13
9781491514290
eBay Product ID (ePID)
195331593

Product Key Features

Author
C Richard Weylman
Format
CD, MP3 Format
Language
English

Additional Product Features

Running Time
290
Date of Publication
22/04/2014
Subject
Sales & Marketing
Imprint
Brilliance Audio
Country of Publication
United States

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The Power of Why: Breaking Out in a Competitive Marketplace by C Richard Weylman (CD-Audio, 2014)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Audio Books

Winnie The Pooh by A.A. Milne (Audio CD, 2002)

Why We Sleep The Science of Sleep and Dreams by Matthew Walker (2019, Paperback)

Pimsleur French Conversational Course - Level 1 Lessons 1-16 CD: Learn to Speak and Understand French with Pimsleur Language Programs by Pimsleur (Audio CD, 2011)

Vegetables Month by Month Planting Guide: Keeping Your Garden Productive All Year by Stefan Mager (Fold-out book or chart, 2021)

Number 96: Mavis Bramston and Me by David Sale (Audio CD, 2015)

Doctor Who: Survival: 7th Doctor Novelisation by Rona Munro (Audio CD, 2017)

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