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Joseph Nye The Powers to Lead (Paperback) - Picture 1 of 1

The Powers to Lead by Joseph Nye (Paperback, 2010)

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Nye argues, however, that the most effective leaders are actually those who combine hard and soft power skills in proportions that vary with different situations. He calls this "smart power.". Nye developed the concept of hard and soft power, and now he shows how the best leaders use both in a smart way.".