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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns by Samuel L. Popkin (Hardcover, 1991)

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The Reasoning Voter is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns?Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984?to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that. ?David S. Broder, The Washington Post

Product Identifiers

Publisher
The University of Chicago Press
ISBN-10
0226675440
ISBN-13
9780226675442
eBay Product ID (ePID)
94368751

Product Key Features

Number of Pages
332 Pages
Language
English
Publication Name
The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Publication Year
1991
Subject
Government & Constitution, Politics
Type
Textbook
Author
Samuel L. Popkin
Subject Area
Developmental Psychology, Constitutional Law
Format
Hardcover

Dimensions

Item Height
230 mm
Item Weight
532 g
Item Width
161 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Samuel L. Popkin

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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns by Samuel L. Popkin (Hardcover, 1991)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Factfulness: Ten Reasons We're Wrong About The World - And Why Things Are Better Than You Think by Hans Rosling, Anna Rosling Roennlund, Ola Rosling (Paperback, 2019)

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