The San Diego World's Fairs and Southwestern Memory, 1880-1940 by Matthew F. Bokovoy (Hardcover, 2005)

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The Panama-California Exposition of 1915-16 celebrated Southwestern pluralism and gave rise to future promotional events including the Long Beach Pacific Southwest Exposition of 1928, the Santa Fe Fiesta of the 1920s, and John Steven McGroarty's The Mission Play.