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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online by Gerry McGovern (Paperback, 2010)

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Price:
AU $54.22
+ AU $6.98 postage
Estimated delivery Mon, 3 Jun - Mon, 10 Jun
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Brand new
Author: By McGovern, Gerry. The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout,The Stranger's Long Neck shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.