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The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (Hardback, 2002)

About this product

About this product

Product Information

For use in schools and libraries only. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phemen, is already changing the way people throughout the world think about selling products and disseminating ideas.

Product Identifiers

Publisher
Turtleback Books
ISBN-10
1417665793
ISBN-13
9781417665792
eBay Product ID (ePID)
189064315

Product Key Features

Author
Malcolm Gladwell
Format
Hardback, Library Binding
Language
English
Subject
Sociology & Anthropology: Professional
Type
Textbook

Additional Product Features

Series Title
Back Bay Books
Date of Publication
01/01/2002
Country of Publication
United States

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