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The Total Package by Thomas Hine (Hardcover, 1998)

About this product

About this product

Product Information

Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers. Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so visually, creating packages that make all the right promises, through hidden messages that play on our deepest fears and desires. In THE TOTAL PACKAGE the renowned design critic Thomas Hine reveals the sophisticated ways modern manufacturers appeal to our emotions in order to sell their products. Tracing the art and science of package design from its emergence in the last century to today's most instantly recognisable brand images, Hine has written an essential book for students of popular culture, designers, marketers and anyone who goes shopping.

Product Identifiers

Publisher
Little, Brown & Company
ISBN-13
9780316365468
eBay Product ID (ePID)
95455483

Product Key Features

Book Title
The Total Package
Author
Thomas Hine
Format
Hardcover
Language
English
Topic
Decorative Art
Publication Year
1998
Number of Pages
304 Pages

Dimensions

Item Height
214mm
Item Width
143mm

Additional Product Features

Title_Author
Thomas Hine
Country/Region of Manufacture
United States

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