Skip to main content

CURRENTLY SOLD OUT

To Vary or Not? the Effects of Ad Variation on the Web by Sang Yeal Lee, S Shyam Sundar (Hardback, 2006)

About this product

About this product

Product Information

Online advertising expenditures w surpass those allocated to some traditional media such as billboards. Despite this, little is kw regarding how advertising works in the online environment. This book, written by two leading PhD researchers in the field, is the first study of how advertising frequency and variation impact consumer attitudes online. In addition, this book employs a pioneering method that uses real web advertisements for real brands in a systematic investigation. The results of this book prove that traditional advertising theories and practices developed for offline media require adaptation to be used successfully online. Advertisers and researchers will find this book must reading as the web advertising medium continues to grow.

Product Identifiers

Publisher
Cambria Press
ISBN-10
0977356795
ISBN-13
9780977356799
eBay Product ID (ePID)
106043505

Product Key Features

Author
Sang Yeal Lee, S Shyam Sundar
Format
Sewn,Cloth over Boards, Hardback
Language
English
Topic
Sales & Marketing

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
01/08/2006
Country of Publication
United States

Best Selling in Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Books

The Concise 48 Laws Of Power by Robert Greene (Paperback, 2002)
4.5 out of 5 stars based on 21 product ratings
AU $21.51 New
---- Used
The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest (Paperback, 2020)
5.0 out of 5 stars based on 6 product ratings
AU $21.99 New
AU $15.39 Used
Atomic Habits: the life-changing million-copy #1 bestseller by James Clear (Paperback, 2018)
4.8 out of 5 stars based on 25 product ratings
AU $19.44 New
AU $8.95 Used
KJV, Gift and Award Bible, Leather-Look, Black, Red Letter, Comfort Print: Holy Bible, King James Version by Zondervan (Paperback, 2017)
4.9 out of 5 stars based on 18 product ratings
AU $16.12 New
---- Used
Camps 12 Australia by Heatley Gilmore, Michelle Gilmore (2022,Wide Book Spiral)
4.8 out of 5 stars based on 19 product ratings
AU $74.90 New
---- Used
Scott The Barefoot Investor by Scott Pape
5.0 out of 5 stars based on 2 product ratings
AU $20.95 New
AU $19.95 Used
Air Fryer Cookbook for Beginners: 550 simple, Easy & Delicious Air Fryer Recipes That Anyone Can Cook by Alexandra Peterson (Paperback, 2020)
3.8 out of 5 stars based on 25 product ratings
AU $19.55 New
---- Used

Save on Books

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Books

Orthodox Study Bible: Ancient Christianity Speaks to Today's World
AU $53.94
Trending at AU $65.39
NEW Bluey: My Mum is the Best By Bluey (Hardcover) Picture Book FREE Shipping
AU $11.95
Trending at AU $15.27
The 2023 Ninja Dual Zone Air Fryer Cookbook: 1000 Days Simple, Delicious & Low C
AU $18.48
Trending at AU $19.66
The Source: Open Your Mind, Change Your Life
AU $25.63
Trending at AU $27.40
THE EMERALD TABLETS of THOTH the ATLANTEAN,FREE DELIVERY FAST SHIPPING NEW AU
AU $19.99
Trending at AU $29.97
Assassin's Blade: The Throne Of Glass Novellas Paperback FREE SHIPPING
AU $19.75
Trending at AU $22.43

You may also like

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- You may also like