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Transformative Consumer Research for Personal and Collective Well-Being by Julie L. Ozanne, Simone Pettigrew, David Glen Mick, Cornelia (Connie) Pechmann (Hardcover, 2011)

Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Author
Julie L. Ozanne, Simone Pettigrew, David Glen Mick, Cornelia (Connie) Pechmann
Publication Name
Transformative Consumer Research for Personal and Collective Well-Being
Format
Hardcover
Language
English
Subject
Psychology, Business, Accounting & Vocational: Textbooks & Study Guides, Marketing
Publication Year
2011
Type
Textbook
Number of Pages
766 Pages

Editor
Simone Pettigrew, Julie L. Ozanne, David Glen Mick, Cornelia (Connie) Pechmann
Country/Region of Manufacture
United Kingdom

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