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Turismo de Estancias by Manuel Espil (Paperback, 2012)

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El campo argentino abrio sus tranqueras y hallo un nuevo potencial de negocios: el Turismo Rural. Surgido en los '90 como alternativa a la rentabilidad declinante de las exportaciones agropecuarias, el turismo de estancias se ha legitimado y constituido en un producto diferenciado. Esta modalidad ofrece una experiencia relajada y en armonia con el entorno pero, ante todo, una experiencia autentica. Esta es la principal representacion que se construye en el campo del turismo rural. En el presente trabajo se analizan las estrategias que llevan adelante los prestadores de este servicio para inscribirse en un campo muy competitivo; y la forma en que construyen discursos destinados a diferenciar y legitimar sus practicas como autenticas. Abarcado el turismo desde una perspectiva comunicacional, el libro demuestra que la relacion entre turista y nativo produce significacion y plantea la necesidad de un proceso constante de produccion de relatos y representaciones que hagan atractivos los destinos. Dirigido a profesionales de turismo rural y a estudiosos de la comunicacion, este libro constituye un insumo para el debate acerca de la construccion de representaciones en el campo turistico.

Product Identifiers

Publisher
Eae Editorial Academia Espanola
ISBN-13
9783847360407
eBay Product ID (ePID)
141470496

Product Key Features

Book Title
Turismo De Estancias
Author
Manuel Espil
Format
Paperback
Language
Spanish
Publication Year
2012
Number of Pages
128 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
200 g

Additional Product Features

Title_Author
Manuel Espil

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Turismo de Estancias by Manuel Espil (Paperback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Books

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