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Hospitality Marketing by Jackie Freeman, Ken Kaser (Paperback, 2001)

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Product Description Hospitality Marketing (WinningEdge Titles) Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle. Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.