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Communication in Political Campaigns by William L. Benoit (Paperback, 2006)

About this product

About this product

Product Information

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates to candidate webpages and direct-mail advertising - it looks closely at news coverage of campaigns, and examines the sources of campaign messages, the various ways of responding to scandal, the process of voter decision-making, and the ways in which context affects a political campaign. Chapters consider a full range of races, from presidential to congressional to gubernatorial, and look at political campaigns in the United States and many other countries including France, Israel, South Korea, and Taiwan. Communication in Political Campaigns introduces readers to both theory and research on the topic, and is an ideal text for courses on political campaigns.

Product Identifiers

Publisher
Peter Lang Publishing Inc
ISBN-13
9780820486048
eBay Product ID (ePID)
115956989

Product Key Features

Subject Area
Political Science
Author
William L. Benoit
Publication Name
Communication in Political Campaigns
Format
Paperback
Language
English
Publication Year
2006
Type
Textbook
Number of Pages
292 Pages

Dimensions

Item Height
230mm
Item Width
160mm
Volume
11
Item Weight
410g

Additional Product Features

Title_Author
William L. Benoit
Issn
1525-9730
Series Title
Frontiers in Political Communication
Country/Region of Manufacture
United States

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