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Essentials of Services Marketing by K. Douglas Hoffman, John E. G. Bateson (Hardcover, 1997)

About this product

About this product

Product Information

Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9780030152177
eBay Product ID (ePID)
95013172

Product Key Features

Author
K. Douglas Hoffman, John E. G. Bateson
Publication Name
Essentials of Services Marketing
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
1997
Type
Textbook
Number of Pages
576 Pages

Dimensions

Item Height
240mm
Item Width
190mm
Item Weight
935g

Additional Product Features

Title_Author
K. Douglas Hoffman, John E. G. Bateson
Series Title
The Dryden Press Series in Marketing.
Country/Region of Manufacture
United States

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