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Go Logo! a Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands by Mac Cato (Hardcover, 2010)

Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion brandingand looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

Book Title
Go Logo! a Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
Format
Hardcover
Language
English
Publication Year
2010
Author
MAC Cato
Number of Pages
208 Pages

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