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Kellogg on Advertising and Media: The Kellogg School of Management by Bobby J. Calder (Hardcover, 2008)
Price:
AU $38.48
Free postage
Returns:
30-day returns. Buyer pays for return postage.
Condition:
He is a graduate of the University of North Carolina and coeditor of Kellogg on Integrated Marketing (Wiley). by Bobby J. Calder, Philip Kotler. Scott Berg Chapter 4 Reinvention of TV Advertising 84.