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Gerhard Roth Kopf oder Bauch? (Paperback) (US IMPORT) - Picture 1 of 1

Kopf Oder Bauch?: Zur Biologie Der Entscheidung by Vandenhoeck & Ruprecht GmbH & Co KG (Paperback, 2010)

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Title: Kopf oder Bauch?. Author: Gerhard Roth. Because we don't trust individuals to always make the decision that the general public thinks is the right one. Economics is to be understood as the organization of our life needs: Our brain tries to simplify everything as possible and to use its resources sparingly.