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Swipe File 1970's Advertising Campaigns ...: Persuasive Presentations for Powerful Marketing Ideas ... Volume IV by Franklin Scott Crawford (Paperback / softback, 2012)

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Product Information

For advertising copy writers and designers ... a swipe file of advertisements from the 1970's. This is Volume IV of VII. Volume I advertising categories: Food Products, Pet Food Products, Consumer Products, Personal Care Products. Volume II advertising categories: Foot Wear, Apparel, Automobiles. Volume III advertising categories: Automobile Imports, Automobile Parts & Service. Volume IV advertising categories: Tobacco Products. Volume V advertising categories: Household & Appliances, Cameras & Film, Over The Counter Medications, Insurance, Financial Services, Credit Cards & Traveler's Checks, Stocks & Bonds. Volume VI advertising categories: Beverages, Alcoholic Beverages. Volume VII+ advertising categories: Motorcycles, Oil, Natural Gas & Gasoline, Airlines, Travel, Industrial Products, Communications, Office Equipment, Computers, Television, Radio & Audio Systems, Magazines & Newspapers, Book & Music Clubs, Sports & Entertainment, Military Recruiting, Public Service, But Wait ... There's More! Each volume presents over 125 pages of powerful advertising campaigns. Scans of actual ads as printed in numerous magazines across the spectrum of general and special interests. This book gives you an anthology of proven impact. It presents a selection of print media tear sheets from important, influential & persuasive advertising campaigns from the 1970's. Specific products come and go, yet proven powerful, potent methods of persuasion and influence guided by appeals to human emotions and supported by logic and understanding have t changed. Of course, copywriter, art director, creative director, account executive on the agency side of the business, and certainly advertising and marketing manager, brand manager, senior brand manager on the client side should be without a reference to what has been done in past decades to create, produce and place effective marketing messages for a wide variety of different products and services. If you can find a better swipe file ... buy it! Now you can own a real swipe file! SWIPE FILE 1970's Advertising Campaigns ... Persuasive Presentations For Powerful Marketing Ideas ... Volume IV

Product Identifiers

Publisher
Createspace Independent Publishing Platform
ISBN-10
1479365483
ISBN-13
9781479365487
eBay Product ID (ePID)
189574013

Product Key Features

Author
Franklin Scott Crawford
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Content Note
Colour Illustrations
Date of Publication
04/10/2012
Country of Publication
United States

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Swipe File 1970's Advertising Campaigns ...: Persuasive Presentations for Powerful Marketing Ideas ... Volume IV by Franklin Scott Crawford (Paperback / softback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

The Demon-Haunted World: Science as a Candle in the Dark by Carl Sagan (English)

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