Business network theory believes that foreign market entry of a firm is the result of the interactions between the actors of the firm and the network. When entering into China, the Western firms have to face some new network conditions that derive from its socio-cultural environment. This study aims to test one of the cultural specialties, guanxi's effect on the foreign market entry process of the Western firms into China. Using data collected from Swedish firms established in China, the study finds that under the influence of guanxi, the market entry process of Western firms into China appear to show some different features compared with that into Western country markets. It takes more time to become established in China, more social activities and more non-business actors are involved in the process. These social activities within business circles are shown to contribute to the longer establishment time for Western firms operating in China. The findings suggest the existence of a social dimension to the business relationships and the need of a multi-level perspective of business relationships and networks.
Product Identifiers
Publisher
LAP Lambert Academic Publishing
ISBN-13
9783843390958
eBay Product ID (ePID)
106764990
Product Key Features
Book Title
The Effect of Guanxi on the Foreign Market Entry Process Into China
Author
Tao Yang
Format
Paperback
Language
English
Topic
Business
Publication Year
2011
Type
Textbook
Number of Pages
184 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
277g
Additional Product Features
Title_Author
Tao Yang
Country/Region of Manufacture
Germany
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