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22 Keys to Sales Success: How to Make It Big in Financial Services by Paul Karasik, James M. Benson (Hardcover, 2004)

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Key 3 Position with mission. Key 4 Go long and deep. Key 5 You've got to believe. Key 6 Don't be afraid to walk away: Jim's epiphany. Key 8 Develop a marketing rhythm. Key 9 Follow the 60-20-20 rule.