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Contemporary Marketing: 2015 by David Kurtz, Louis E. Boone (Paperback, 2014)

About this product

About this product

Product Information

CONTEMPORARY MARKETING, Update 2015, includes everything you need to begin a successful marketing career, as well as information and insights to help understand your own studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING Update 2015 continues to offer a trusted, thorough guide to fundamental marketing principles, now extensively updated with the newest trends and research in this dynamic discipline. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Product Identifiers

Publisher
Cengage Learning, Inc
ISBN-13
9781285187624
eBay Product ID (ePID)
188429341

Product Key Features

Author
David Kurtz, Louis E. Boone
Publication Name
Contemporary Marketing: 2015
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
784 Pages

Dimensions

Item Height
277mm
Item Width
229mm
Item Weight
1680g

Additional Product Features

Title_Author
Louis E. Boone, David Kurtz
Country/Region of Manufacture
United States

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