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What Kids Buy: The Psychology of Marketing to Kids by Robert H. Reiher, Daniel S. Acuff (Paperback, 1997)
Price:
AU $47.34
+ AU $4.99 postage
Returns:
30-day returns. Buyer pays for return postage.
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Author: By Acuff, Dan S. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents?. - a clear, step-by-step process for making decisions that increase your product's appeal to kids.